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Privacy Policy

Last updated: 1.0

Privacy Policy

Last Updated: 19 May 2026

Outwizar Limited (‘Outwizar/us/our/we’) is committed to protecting and respecting your privacy.

We created this Privacy Policy (‘Policy’) to provide you with information on who we are and how and why we collect, store, use and share any information relating to you (your personal data) in connection with your use of our website “https://outwizar.co.uk” (‘Website’) and our app (available on the Apple App Store and Google Play Store) (‘App’). The services we provide to you (including the Website, the App and the content) will be called the ‘Services’. By accessing or using our services, you acknowledge that you have read and understood this Policy. Where we rely on your consent to process personal data, we will obtain that consent separately.

This website is not intended for individuals under the age of 18. We do not knowingly collect personal data from individuals under 18. If we become aware that we have collected such data without appropriate authorisation, we will take steps to delete it.

IF YOU DO NOT AGREE WITH THIS POLICY, DO NOT ACCESS OR USE OUR SERVICES OR INTERACT WITH ANY OTHER ASPECT OF OUR BUSINESS.

This Privacy Policy is provided in a layered format so you can click through to the specific areas set out below.

SUMMARY

1 Who are we?

2 What types of personal data do we collect about you?

3 How do we collect your personal data?

4 How and why do we use your personal data?

5 Marketing

6 Analytics and Online Tracking

7 Cookies and other tracking technologies

8 Who do we share your personal data with?

9 International transfers

10 How do we keep your information safe?

11 How long do we keep your personal data?

12 What are your legal rights?

13 How do we communicate with you?

14 How can you submit a query or a complaint?

15 Contact Details

16 Our Policy Towards Children

17 Links to third-party websites

18 Changes to our Policy

SUMMARY

This section summarises how we obtain, store and use information about you. It is intended to provide a very general overview only. It is not complete in and of itself and it must be read in conjunction with the corresponding full sections of this Policy.

Data controller: Outwizar Limited, a limited company incorporated in England and Wales with registered number 16924823 and with our registered office at 20 Wenlock Road, London, England, N1 7GU is a data controller and responsible for your personal data.

UK Information Commissioner’s Office (ICO) Registration number: ZC083960

What types of information we collect: We may collect, use, store and transfer different kinds of personal data about you which we have grouped as Identity Data (e.g. name), Contact Data (e.g. e-mail address), Technical Data (e.g. your IP address, device or browser type), Usage Data (e.g. in-app interactions, screen views, feature usage), Marketing and Communications Data (e.g. push notification preferences, marketing opt-ins), Profile Data (e.g. your username, style preferences, body type selections, favourites, outfit history), Biometric Data (e.g. full-body photographs and facial features submitted for AI outfit video generation, processed only with explicit consent), Transaction Data (e.g. subscription status, in-app purchase receipts) and Legal Data (e.g. our agreements with you).

Do we collect any sensitive personal information? Special category data (e.g., body image) is only collected with your explicit consent when necessary to provide our services. When you use our AI outfit video feature, we process full-body photographs that may include facial features and physical characteristics which are special category data. We do not use such data for AI training or permanent storage. You are not required to use this feature, and you may withdraw your consent at any time.

How we collect or obtain information about you: We collect personal data from you directly when you provide it to us (e.g. by contacting us; creating a user account on our App); and automatically from your use of our App, using cookies and similar technologies; and occasionally, from third parties.

How we use your information: We use your information to provide, improve and administer our Services, communicate with you, for security and fraud prevention, advertise our goods and services, analyse your use of our App, and comply with the law. We may also use your information for other purposes with your consent. We process information only when we have a valid legal reason to do so.

How we share your information with third parties: Only to the extent necessary to run our business and to provide you with our Services, to our service providers, to fulfil any contracts we enter into with you, where required by law or to enforce our legal rights.

International Transfers of your data: We may transfer your data outside of the UK to provide our Services to you. Where we do so, we will ensure appropriate safeguards are in place together with enforceable rights and effective legal remedies for you and we will only share the minimum amount of data necessary to provide the relevant Services.

How long we keep your information: for no longer than necessary, taking into account any legal obligations we have, any other legal basis we have for using your information (e.g. your consent, performance of a contract with you or our legitimate interests as a business).

How we secure your information: We have appropriate security measures to prevent personal data from being accidentally lost, used or accessed unlawfully. We limit access to your personal data to those who have a genuine need to access it.

Use of cookies and other tracking technologies: We use cookies on our Website including functional, analytical and targeting cookies. Cookies apply to our Website only (For more information, please visit our Cookie Policy). Our App uses functionally equivalent technologies such as device identifiers.

Your rights in relation to your information: to access your information and to receive information about its use; to have your information corrected and/or completed to have your information deleted; to restrict the use of your information to receive your information in a portable format; to object to the use of your information; to withdraw your consent to the use of your information; not to have significant decisions made about you based solely on automated processing of your information including profiling; to complain to a supervisory authority.

Who are we?

Data controller: Outwizar Limited, a limited company incorporated in England and Wales with registered number 16924823 and with our registered office at 20 Wenlock Road, London, England, N1 7GU is a data controller and responsible for your personal data.

UK Information Commissioner’s Office (ICO) Registration number: ZC083960

What types of personal data do we collect about you?

“Personal Data” means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

If you fail to provide necessary personal data to us (we will let you know when this is the case, for example, by making this information clear in our registration forms), we may not be able to provide you with our goods and/or services.

We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data could be derived from your personal data but is not considered personal data because this data will not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this Privacy Policy.

How do we collect your personal data?

When you use our Services or interact with us through some other means we collect personal data either directly from you or through you. This information is divided into three main categories: (1) information you provide to us directly, (2) information we automatically collect from you, and (3) information we collect from third parties.

Data provided by you directly

We may collect personal data from you when you enter or send us information such as when you:

Information we collect from you automatically

When you visit our Website, we will automatically collect information using cookies, web beacons, server logs and other similar technologies. The type of information that we collect includes Technical and Usage Data. For additional information, please see our Cookie Policy.

When you use our App, we also automatically collect certain information including error logs and device tokens, an anonymous user UUID and device identifier, device type, platform and locale, advertising identifiers such as IDFA or GAID where permitted, and subscription status. For additional information, please see section 4 below.

Information we collect from third parties

We will receive personal data about you from various third parties and public sources:

The information we receive depends on the settings, permissions and privacy policy controlled by that third-party service. You should always check the privacy settings and notices in these third-party services to understand what data may be disclosed to us or shared.

How and why do we use your personal data?

Legal basis

We're required by GDPR and UK GDPR to tell you the legal reasons we have for processing your personal data. Here's why we might use your information:

Purposes for which we will use your personal data

Why we collect What we collect Legal Basis
To create and manage your user account
  • Identity

  • Contact

  • Transaction

  • Profile

  • Legal

  • Marketing and Communications

Performance of a contract with you
To provide our Services
  • Identity

  • Contact

  • Transaction

  • Profile

  • Legal

  • Marketing and Communications

  • Special Category Data (if you choose to give it to us)

  • Gamification Data

  • Performance of a contract with you

  • Consent

To manage our relationship with you which will include:

  1. notifying you about changes to our terms or Policy

  2. dealing with your requests, complaints and queries

  • Identity

  • Contact

  • Marketing and Communications

  • Profile

  • Other personal information you provide us with

  • Legal

  • Performance of a contract with you;

  • Necessary to comply with legal obligation; or

  • Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services)

To administer and protect our business and our Website and App (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)
  • Identity

  • Contact

  • Technical

  • Necessary to comply with our legal obligation

  • Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)

To use data analytics to improve our Website, App, Services, marketing, customer relationships and experiences
  • Technical

  • Usage

Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)
To deliver relevant Website and App content and online advertisements to you and measure or understand the effectiveness of the advertising we serve to you
  • Identity

  • Contact

  • Profile

  • Usage

  • Marketing and Communications

  • Technical

Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)
To send you relevant marketing communications and make personalised suggestions and recommendations to you about goods or services that may be of interest to you based on your interests
  • Identity

  • Contact

  • Usage

  • Marketing and Communications

  • Profile

  • Aggregated Data

  • Legal

Consent, having obtained your prior consent to receiving direct marketing communications
Disclosures and other activities necessary to comply with legal and regulatory obligations that apply to our business, e.g., to record and demonstrate evidence of your consent where relevant
  • Identity

  • Contact

  • Marketing and

  • Communications

  • Profile

  • Technical

  • Usage

  • Legal

Necessary to comply with our legal obligation
To track affiliate product clicks and attribute affiliate revenue Affiliate Tracking Data Necessary for our legitimate interests (revenue optimisation and attribution)
To operate gamification features (streaks, challenges, rewards) and encourage engagement Gamification Data Necessary for our legitimate interests (product engagement and user retention)

Automated Decision Making

We use AI systems (such as Google VEO) to generate outfit recommendations and videos based on your preferences and uploaded images. Our gamification features (including weekly challenges) also involve automated analysis of your behavioural data (including outfit creation count, store visits, and favourite additions) to determine challenge completion and award credits. These automated processes assist in providing personalised content and engagement features but do not produce decisions that have legal or similarly significant effects on you. You can contact us at support@outwizar.co.uk if you have questions about how automated analysis affects your experience.

Marketing

Direct Marketing

You will receive marketing communications from us if you have requested information from us or purchased Services from us and you have not in of receiving the marketing.

Marketing communications may include information about new features, updates, promotions, and subscription offers relating to Outwizar.

We may use your Identity, Contact, Profile and Usage Data to personalise marketing communications where you have consented to receive them.

Push Notifications

If you enable push notifications in your device settings, we may send you notifications relating to:

Push notifications are controlled through your device settings and can be disabled at any time.

Third-Party Marketing

We do not sell your personal data.

We will not share your personal data with third parties for their own direct marketing purposes without your explicit consent.

Opting out of Marketing

You can ask to stop sending you marketing communications at any time by logging into the Website or the App and checking or unchecking relevant boxes to adjust your marketing preferences under your user account or by following the opt-out links within any marketing communication sent to you or by contacting us via support@outwizar.co.uk.

If you opt out of receiving marketing communications, you will still receive service-related communications that are essential for administrative or customer service purposes (for example relating to your subscription status, updates to our Terms of Services, checking that your contact details are correct).

Analytics and Online Tracking

We work with certain other parties (including analytics companies) to provide us with information regarding traffic on and use of the Services. Some of these parties collect information when you visit the Services or other online websites and services. These other parties set and access their own tracking technologies (including cookies, embedded scripts, and web beacons) and may otherwise collect or have access to your IP address or other unique identifiers, log information, and related information about you. For the App, our primary analytics provider is Amplitude Inc. (EU servers), which tracks behavioural events such as screen views, outfit searches, and feature usage using an anonymous user identifier. We also use AppsFlyer Ltd. for marketing attribution and install analytics, and UXCam Ltd. for session recording and UX analysis. On our Website, we may use Google Analytics. Google’s data practices are set out in its privacy policy available at https://policies.google.com/privacy .

We do not control the information collection, use, or sharing practices of such parties, and we encourage you to consult their online policies. Some other parties may collect information about your online activities over time and across different websites when you use the Services.

Cookies and other tracking technologies

Cookies apply to our Website only. A cookie is a small text file placed onto your computer or browser when you visit our Website. We use cookies, web beacons, action tags and single-pixel gifs on our Website to help us recognise you and store information about your preferences or past actions. For further information, including how to disable cookies, please see our Cookie Policy.

Our App does not use browser cookies. Instead, it uses functionally equivalent technologies: device identifiers (IDFA on iOS and GAID on Android) used by AppsFlyer Ltd. for marketing attribution, which are subject to the same consent requirements as tracking cookies under UK GDPR; FCM tokens assigned by Firebase Cloud Messaging (Google LLC) to deliver push notifications; persistent SDK identifiers embedded by Amplitude Inc. and UXCam Ltd. for analytics and session recording; an anonymous UUID assigned by Supabase at first app launch, analogous to an analytics cookie on first website visit; and language and notification preferences stored in local device storage. Consent-dependent tracking (advertising identifiers and session recording) is activated only after you have provided consent through our in-app consent flow. You can manage advertising identifier access through your device settings (iOS: Settings > Privacy & Security > Tracking; Android: Settings > Privacy > Ads).

Who do we share your personal data with?

In delivering our Services to you, we may share your personal data with:

We will only provide these third parties with the minimum amount of personal data they need to fulfil the services requested or to fulfil our legal obligation. We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

International transfers

Some of our service providers are located outside the United Kingdom and European Economic Area, including in the United States and Türkiye. Where we transfer personal data internationally, we ensure that appropriate safeguards are in place to protect your information in accordance with UK data protection law. 

Whenever we transfer your personal data out of the UK to service providers, we ensure a similar degree of protection is afforded to it by ensuring that the following safeguards are in place:

How do we keep your information safe?

We take appropriate technical and organisational measures to secure your information and to protect it against unauthorised or unlawful use and accidental loss or destruction, including:

However, despite our efforts to secure your information, no electronic transmission over the Internet or information storage technology can guarantee 100% security. Therefore, we cannot promise or guarantee that hackers, cybercriminals, or unauthorised third parties will not be able to bypass our security measures and access, steal, modify, or collect your information. Although we will do our best to protect your personal information, transmission of personal information to and from our Services is at your own risk. It is essential that you only access our Services within a secure environment.

Where you have chosen a password which allows you to access our App for using specific features, you are responsible for keeping this password confidential. We advise you not to share your password with anyone. We will not be liable for any unauthorised transactions entered into using your personal data, including but not limited to your username, and/or password. If you suspect unauthorised access, you should change your password with a strong password. 

How long do we keep your personal data?

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.

What are your legal rights?

You have a number of rights under data protection laws in relation to your personal data. You have the right:

If you wish to exercise any of the rights set out above, please contact us at support@outwizar.co.uk, users may also submit data access or deletion requests through the in-App settings, in addition to contacting by email.

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, in certain circumstances we reserve the right to charge a reasonable fee if your requests are clearly unfounded or excessive.

How do we communicate with you?

We may contact you through email or via your phone number or through our App (via in-app notifications or push notifications).

How can you submit a query or a complaint?

We are always happy to answer your queries regarding privacy. Please contact us by sending an e-mail to support@outwizar.co.uk.

If you have a complaint, please get in touch with us so that we can resolve any concerns.

If you are located in the UK, you also have a right to lodge a complaint with the Information Commissioners Office if you believe your personal data has been processed in a way which does not comply with the applicable law. You may call the ICO helpline on 0303 123 1113 or visit their website here.

If you are located in the EEA and you believe we are unlawfully processing your personal information, you may also complain to your Member State data protection authority.

Contact Details

If you have any general questions about the Website or the information we collect about you and how we use it, you can contact us directly via support@outwizar.co.uk.

Our Policy Towards Children

We Our Services are intended solely for users aged 18 and over. By creating an account or using the App, you confirm that you are at least 18 years of age. We do not knowingly collect personal data from individuals under the age of 18. If we become aware that a user is under 18, or that we have collected personal data from a person under 18 without appropriate authorisation, we will take immediate steps to suspend the account and securely delete the associated personal data.

We If you are a parent or guardian and believe your child under 18 has created an account or provided personal data to us, please contact us at support@outwizar.co.uk. We will investigate and act promptly.

We encourage parents and guardians to make use of parental controls available through the Apple App Store and Google Play Store to manage their child’s access to apps and in-app purchases. For further information on these controls, please visitsupport@outwizar.co.uk.

As our Services are intended for users aged 18 and over, we do not provide specific child-oriented data rights mechanisms. Adults who have inadvertently provided data on behalf of a minor should contact support@outwizar.co.uk to request deletion.

Please note that while our App is available on the Apple App Store and Google Play Store, we rely on those platforms' own age-gating mechanisms in addition to our own policies. We encourage parents and guardians to make use of parental controls available through those platforms to manage their child's access to apps and in-app purchases.

Links to third-party websites

Our Services may contain links to other external websites. We aren’t responsible for the practices, policies or content of such websites and suggest that you check their privacy policies to ensure that you are happy to continue browsing. We do not make any guarantee regarding any such third parties, and we will not be liable for any loss or damage caused by the use of such third-party websites, services or applications.

We cannot guarantee the safety and privacy of data you provide to any third parties. Any data collected by third parties is not covered by this privacy notice. We are not responsible for the content or privacy and security practices and policies of any third parties including other websites, services, or applications that may be linked to or from Services. You should review the policies of such third parties and contact them directly to respond to your questions.

Changes to our Policy

We update and amend our Policy from time to time.

Minor changes to our Policy

Where we make minor changes to our Policy, we will update our Policy with a new effective date stated at the beginning of it. Our processing of your information will be governed by the practices set out in that new version of the Policy from its effective date onwards.

Major changes to our Policy or the purposes for which we process your information

Where we make major changes to our Policy or intend to use your information for a new purpose or a different purpose than the purposes for which we originally collected it, we will notify you by email (where possible).

We will provide you with the information about the change in question and the purpose and any other relevant information before we use your information for that new purpose.

Wherever required, we will obtain your prior consent before using your information for a purpose that is different from the purposes for which we originally collected it.

Outwizar is launching very soon — we're putting the finishing touches on the app.