1. Introduction
Outwizar Limited ("we", "us", or "our") is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website and mobile application (collectively, the "Service").
We are registered in England and Wales (Company No. 16924823) and comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
2. Information We Collect
We collect information that you provide directly to us, as well as information collected automatically when you use our Service.
2.1 Information you provide
- Account Information: name, email address, password, and profile details
- Style Preferences: your fashion preferences, sizes, and style choices
- Budget Information: your budget preferences for outfit recommendations
- Subscription Information: subscription tier and receipt identifiers returned by Apple or Google. All billing and payment-card processing is handled by Apple or Google — we never receive or store card details ourselves.
- Communications: information you provide when contacting our support team
2.2 Information collected automatically
- Device Information: device type, operating system, and anonymised device identifiers
- Usage Data: pages visited, features used, and time spent on the Service
- Location Data: general location based on IP address (country / region)
- Cookies: information collected through cookies and similar technologies (see our Cookie Policy)
3. How We Use Your Information
- To provide and personalise our outfit recommendation service
- To process your subscription (via Apple or Google) and surface your entitlement inside the app
- To communicate with you about your account and our services
- To improve and develop our Service
- To send you marketing communications (with your consent)
- To detect, prevent, and address technical issues and fraud
- To comply with legal obligations
4. Legal Basis for Processing
- Contract: processing necessary to perform our contract with you
- Consent: where you have given consent for specific processing activities
- Legitimate Interests: processing necessary for our legitimate business interests
- Legal Obligation: processing necessary to comply with legal requirements
5. Data Sharing and Disclosure
We may share your information with:
- Service Providers: third parties who assist in operating our Service (cloud hosting, analytics, customer support tooling)
- App Store Providers: Apple and Google handle your subscription, billing and payment-method data under their own privacy policies
- Affiliate Networks & Retailers: when you click through to a retailer, affiliate networks (Awin, CJ, Rakuten) set tracking identifiers so the retailer can credit Outwizar with the referral. We do not share your Outwizar account details with retailers.
- Legal Requirements: when required by law or to protect our rights
- Business Transfers: in connection with a merger, acquisition, or sale of assets
We do not sell your personal data to third parties.
6. Data Retention
We retain your personal data for as long as necessary to provide our Service and fulfil the purposes described in this Privacy Policy. When you delete your account, we will delete or anonymise your personal data within 30 days, unless we are required to retain it for legal, regulatory, accounting or fraud-prevention purposes.
7. Data Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include encryption in transit (TLS) and at rest, role-based access control, and regular security assessments. See our Security Overview for more detail.
8. Your Rights
Under UK data protection law, you have the following rights:
- Access: request a copy of your personal data
- Rectification: request correction of inaccurate data
- Erasure: request deletion of your personal data
- Restriction: request restriction of processing
- Portability: request transfer of your data to another service
- Objection: object to processing based on legitimate interests
- Withdraw Consent: withdraw consent at any time
To exercise any of these rights, see our Data Requests page or email [email protected].
9. International Transfers
Your personal data may be transferred to and processed in countries outside the UK. When we transfer data internationally, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the UK Information Commissioner's Office.
10. Children's Privacy
Our Service is not intended for individuals under the age of 18. We do not knowingly collect personal data from children. If we become aware that we have collected personal data from a child, we will take steps to delete such information.
11. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on our website and updating the "Last updated" date. We encourage you to review this Privacy Policy periodically.
12. Contact Us
- Email: [email protected]
- Company: Outwizar Limited, Company No. 16924823
- Registered in: England & Wales
13. Complaints
If you are unhappy with how we have handled your personal data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection. You can contact the ICO at ico.org.uk.